RENDRA, SEPTA PRASTIANO VIANDI (2021) FAKTOR-FAKTOR YANG MEMPENGARUHI CUSTOMER SWITCHING DARI TAKSI KONVENSIONAL KE TAKSI ONLINE (Studi Kasus Pelanggan Go-Car di Banyuwangi). SKRIPSI.
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Abstract
In this study, three research variables were analyzed, price perception, facilities as independent variables that affect the dependent variable, namely customer switching between conventional taxi service users and online Go-car based taxis in Banyuwangi. The formulation of the problem, research objectives and hypothesis in this study are to analyze the positive and significant influence individually between the independent variables, namely service, perceived price and facilities on the dependent variable, namely customer switching between conventional taxi service users to online Go-car based taxis in Banyuwangi. . In this research, the object taken is the user of the online Go-car taxi service in Banyuwangi City. Data sources include primary and secondary data. The sample in this study were 100 respondents who were users of online Go-car taxi services in Banyuwangi City. The data analysis technique is multiple linear regression techniques and with statistical tools SPSS 22.0, based on the results of research and data analysis, a regression equation is generated: Y = 0.452 + 0.106X1 + 0.336X2 + 0.407X3 + µ The results of the multiple linear regression equation show that there is a positive and partially significant effect between service to customer switching (t = 2.163> t table = 1.98447), perceived price to customer switching (t count = 5.657> t table = 1, 98447), facilities for customer switching (t count = 4.859> t table = 1.98447) while the coefficient of determination gets an R square value of 0.532 thus 53.2% influences customer switching, while the remaining 46.8% (100% - 53.2%) explained by reasons other than the model. Keywords: Service, Price Perception, and Facilities for Customer Switching.
| Item Type: | Article |
|---|---|
| Additional Information: | 161704126 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 04 Mar 2021 04:02 |
| Last Modified: | 04 Mar 2021 04:02 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3221 |
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