NOVAL, SAPUTRA (2020) ANALISIS FAKTOR YANG MEMPENGARUHI MINAT BELI TIKET ONLINE DAN OFFLINE PADA PENGGUNA JASA TRASPORTASI KERETA API DI STASIUN TAWANG SEMARANG. SKRIPSI.
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Abstract
The author interested in conducting research on the interest in buying train tickets which is influenced by the timeliness, place and convenience of access. Due to the high interest of the public in using the train, it is only natural that the manager provides facilities that can make it easier for people to buy these tickets. Basically, the number of train passengers is quite a lot, but this number still does not meet the quota that has been provided. This must be considered by the company by analyzing customer complaints, such as difficulties in accessing tickets both on an online and offline basis. This study uses data collection methods in the form of observations made directly in the field, literature study, documentation and questionnaire methods. In this study the authors used qualitative and quantitative data analysis, where the gm statistics found in the study were described or depicted as they are, then presented in the form of numbers which were then represented in a description. It shows that, based on empirical data (the results of filling out the questionnaire) and the results of multiple linear regression, it shows that the Punctuality (X1) variable has a positive effect on buying interest, where the value of tcount is 2.521> ttable is 1.984. The place variable (X2) has a positive effect on buying interest where the tcount is 2.679> ttable is 1.984. The Access Convenience variable (X3) also has a positive effect on purchase intention which has a tcount of 2.320> ttable of 1.984. Thus the results of this study indicate that there is a positive and significant influence between Punctuality of Time, Place and Convenience of Access to Purchase Interest. Keywords: Timeliness, Place, Access Convenience, Purchase Interest.
| Item Type: | Article |
|---|---|
| Additional Information: | 182114033 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 04 Mar 2021 04:02 |
| Last Modified: | 04 Mar 2021 04:02 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3213 |
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