MUHAMMAD, ARIAN ZUBAIDIN (2020) ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN MENGGUNAKAN JASA KERETA API (STUDI KASUS PADA KA KEDUNG SEPUR RUTE SEMARANG-GROBOGAN). SKRIPSI.
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Abstract
The success of a service company is determined by the company's ability to build customer loyalty. customer loyalty is the result of an initial trial of a product that passes satisfaction which will lead to repeat purchases. Purchases by consumers of course will increase sales volume which means it will increase company profits. This loyalty will be one of the goals that must be achieved by a company. Date collection by establishing a list of questions to the respondent. Respondents in this study were passengers of the Kedung Railway Semarang-Grobogan route to get qualitative data which would be converted into quantitative data. To measure the independent variables and variables related to the Likert scale (Likert scale), namely by confronting a respondent with a question (empirical indicator) and then helping to provide answers: Strongly agree, agree, quite agree, disagree, strongly disagree, respectively. each answer is given a score of 1-5 Multiple linear regression analysis was used to analyze the effect of the independent variables, namely: service quality, trust and price on the dependent variable, namely loyalty with the results: Y = -2,946 + 0.257 X1 + 0.538 X2 + 0.023 X3 + μ. And based on the coefficient of determination can show that the independent variables quality, trust and price together have a strong influence on loyalty by 54.1% Keywords: Service Quality, Trust, Price, Loyalty
| Item Type: | Article |
|---|---|
| Additional Information: | 182114031 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 04 Mar 2021 04:01 |
| Last Modified: | 04 Mar 2021 04:01 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3206 |
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