M. ALI, AKBAR (2020) ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI PENGGUNA JASA TERHADAP KEPUTUSAN PENGUNAAN LAYANAN TRANSPORTASI ONLINE GO-JEK DI KOTA YOGYAKARTA. SKRIPSI.
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Abstract
Transportation is one of the basic needs of society. In people's lives that require movement and movement in each of its various activities, the higher demands for community mobility, of course, require transportation facilities that can provide movement and movement from one place to another quickly, even though the distance is far. Go-Jek is a social technology company that aims to improve the welfare of workers in various informal sectors in Indonesia. In addition to communication services and technology, online application-based transportation is also equipped with a Global Positioning System feature or better known as GPS to provide information on the whereabouts of drivers and users with the closest route. The use of Go-Jek by the people of Yogyakarta can be presumed due to the disappointment that arises from the weakness of the existing mass transportation facilities. Public perception in making decisions has an important role in the development of Go-jek's business in the future. Factors that can influence consumer perceptions in making decisions include comfort, trust and promotion. By result of research and multiple analysis result formula: Y = 0.753 + 0.254 X1 + 0.317 X2 + 0.343 X3+ It shows that, based on empirical data (the results of filling out the questionnaire) and the results of multiple linear regression, it shows that the comfort variable (X1) has a t-count value of 2.306> t table 1.9334 then, H0 is rejected and Ha is accepted. The variable of trust (X2) has a value of tcount 2.632> t table 1.9934, so H0 is rejected and Ha is accepted. Promotion variable (X3) has a tcount of 3.079 and a t table of 1.9934, so H0 is rejected and Ha is accepted. Thus the results of the study show that there is a positive and significant influence between Comfort, Trust and Promotion on Service User Decisions Keywords : Convenience, Trust, Promotion and Service Use Decisions
| Item Type: | Article |
|---|---|
| Additional Information: | 182114027 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 19 Jan 2021 04:28 |
| Last Modified: | 19 Jan 2021 04:28 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3162 |
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