EDI, PRASETIYO (2020) PENGARUH LOKASI, PELAYANAN DAN FASILITAS UJI KENDARAAN BERMOTOR TERHADAP KEPUASAN KONSUMEN DINAS PERHUBUNGAN KABUPATEN PATI. SKRIPSI.
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Abstract
This research is based on the fact in the field that the services provided and facilities there are very influential on customer satisfaction so that the services provided must be better and maximal so that a sense of customer satisfaction is created that tests the motorized vehicles of the district transportation department Pati. This study aims to analyze customer satisfaction in testing motorized vehicles in the district transportation department Pati. the factors that cause consumer satisfaction and what are the implications for solving the problem of customer satisfaction. The lack of form availability and lack of maximum service is one of the causes of consumer dissatisfaction, so that good service and facilities must be repaired such as the number of queues of counters and facilities such as public toilets to be repaired so that consumers who carry out the test the district transportation department can feel satisfied. The population used in this study were all vehicle owners who tested motorized vehicles in the district transportation department Pati. The sample in this study were 100 respondents and the technique used was a non-probability sampling technique with purposive sampling. Questions are given using a questionnaire consisting of closed questions and open questions. Respondents' answers to closed questions and open questions. Respondents' answers to closed questions about the variables examined in this study were then analyzed through SPSS version 16 in getting the multiple regression model research model Y = 1.139 + 0.16161 + 0.229 X2 + 0.280X3 + µ and simultaneous f or 91.626> 2.70 and the results of this study simultaneously have good value. Keywords: Consumer Satisfaction, Location, Service, Facilities
| Item Type: | Article |
|---|---|
| Additional Information: | 1516.04.037 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 18 Jan 2021 04:16 |
| Last Modified: | 18 Jan 2021 04:16 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3148 |
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