KHAERUL, AMIN (2020) PELAYANAN LOGISTIC OLEH PERUSAHAAN PELAYARAN PT. SALAM PACIFIC INDONESIA LINES DI JAKARTA. KARYA TULIS.
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Abstract
The purpose of this study is to assess the effect of marketing strategies on company performance and the role of the competition environment in moderating marketing strategies of company performance. MRA (Moderated Regression Analysis) is used as an analysis method. The results showed that there was a significant and positive influence on the marketing strategy of the company's performance (r = 0, 912), and a significant and positive influence on the environment of logistics competition in the company's performance (r = 0, 955). The role of the competition environment in moderating the negative relationship between marketing strategy and company performance because the competition environment comes from outside and can threaten the company's marketing and reduce performance. Keywords: Logistics Company Marketing Strategy
| Item Type: | Article |
|---|---|
| Additional Information: | 175510103 |
| Subjects: | Ketatalaksanaan Pelayaran Niaga |
| Divisions: | Program Studi > D3-Ketatalaksanaan Pelayaran Niaga |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 07 Jan 2021 03:46 |
| Last Modified: | 07 Jan 2021 03:46 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3117 |
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