SANDRA, SEPTYAWAN (2020) ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI MINAT PENGGUNA JASA PERUSAHAAN (Studi Kasus PT H-Trans Sakti Semarang). SKRIPSI.
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Abstract
The development of business in logistics services in Indonesia is currently increasing. The rapid growth of logistics service providers that is currently happening has resulted in increasingly competitive competition between companies so that the management of each company is required to continue to strive to implement various strategic approaches with business actors who are potential customers. To be able to attract customer interest, of course, each company applies a different approach. Promotion is all activities that are intended to convey or communicate a product to the target market. Price is an element of the marketing mix that generates income. Service quality is an expected level of excellence and control over these excellence is to meet consumer needs. By result of research and multiple analysis result formula: Y = 0.538 + 0.268 X1, + 0.374 X2 + 0.283 X3 + It shows that, based on empirical data (the results of filling out the questionnaire) and the results of multiple linear regression, it shows that the Direct Marketing variable (X1) has a tcount of 2.781> t table 1.9849, then, H0 is rejected and Ha is accepted. The price variable (X2) has a tcount value of 3.328> t table 1.9849, so H0 is rejected and Ha is accepted. Service variable (X3) has a tcount of 2.813 and t table of 1.9849, so H0 is rejected and Ha is accepted. Thus the research results show that there is a positive and significant influence between direct marketing, prices and services on service user interest. Keywords : Direct Marketing, Prices, Services and Service User Interests
| Item Type: | Article |
|---|---|
| Additional Information: | 1821.14.045 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 24 Nov 2020 04:13 |
| Last Modified: | 24 Nov 2020 04:13 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3098 |
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