FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN UNTUK MENGGUNAKAN JASA BUS PO HARYANTO (Studi Kasus Pada PO Haryanto Bus Eksekutive Trayek Jakarta-Pati)

ADITYA, ARFIANTO (2020) FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN UNTUK MENGGUNAKAN JASA BUS PO HARYANTO (Studi Kasus Pada PO Haryanto Bus Eksekutive Trayek Jakarta-Pati). SKRIPSI.

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Abstract

Many of competition of a transportation company especially bus companies , poharyanto the need for a strategy to always maintain consumer to remain faithful in using and buy services bus ticket poharyanto .Po haryanto can set a strategy marketing proper in achieving its objectives company , in this research researchers want to know what factors affecting decision the purchase .To research this will be analyzed four variable namely the quality of services , consumer behavior , and promotion. Individually and simultaneous between variables independent namely the quality of services, quality products, consumer behavior, and promotion on variables dependent the decision the purchase.To research this object trophy is bus passengers poharyanto route jakarta-pati.The sample this is 100 people, with using formulas slovin.The data collection was done use kuisioner.Data processing using the validity, reliability test, test the assumption classical, regression analysis linear multiple and the testing of hypotheses.Based on the research done and analysis multiple produced equation. Y = 3,527 + 0,215 X1+0,252 X2 + 0,190X3+ µ The results of the regression equation is linear worship of idols show that there was a positive influence partial evaluation between the quality of service of the decision of the purchase of ( thitung4,276>ttabel 1,984 ) ,consumer behavior of the decision of the purchase of ( thitung3,155> ttabel1,984 ) and promotion of the decision of the purchase of ( thitung2,449>ttabel 1,984 ) .With the outcome of this research showed the quality of service, the product quality , consumer behavior , Keywords: the quality of service , consumer behavior , promotion , the purchase and promotion it has some positive effects and significant of the decision of the purchase . Keywords: the quality of service , consumer behavior , promotion, the purchase buying

Item Type:	Article
Additional Information:	1401.13.005
Subjects:	Transportasi
Divisions:	Program Studi > S1-Transportasi
Depositing User:	AMNI Perpustakaan Semarang
Date Deposited:	18 Nov 2020 05:02
Last Modified:	18 Nov 2020 05:02
URI:	http://repository.unimar-amni.ac.id/id/eprint/3040

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