ULIN, NUANSA SANDY (2019) ANALISIS PENGARUH DAYA TANGGAP, EMPATI DAN JAMINAN TERHADAP KEPUASAN PENGGUNA PARKIR DI MALL CITRALAND SEMARANG. SKRIPSI.
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Abstract
The success of a company engaged in the service sector is if the services offered by the company can be accepted by the user and can make the user satisfied in using it (in this research the company in the field of land transportation services). For companies engaged in the service sector, in order to maintain the operational viability of the company so that it can develop and earn profits is service or service activities. Service or service can be said to be successful if it can increase the volume or number of users. This study itself aims to determine the extent of the influence on Response Power (X1), Empathy (X2), Guarantee (X3) on Parking User Satisfaction (Y) Citraland Mall Semarang. Problem formulation, research objectives and hypotheses in this study were to analyze the positive and significant influence both individually between independent variables, namely responsiveness, empathy and assurance to variable dependencies, namely parking user satisfaction. In this study the object taken was parking users of the Citraland Mall Semarang. Data sources include primary and secondary data. The sample in this study were 100 respondents who were parking users of the Citraland Mall Semarang through the Nonprobability Sampling technique that is using the Insindential Sampling method. The data analysis technique is multiple linear regression techniques. Based on the results of the research and multiple analysis, the equation is produced : Y = 2.492 + 0.149X1 + 0.526X2 + 0.196X3 +. The results of multiple linear regression equations show that there is a positive and significant partial effect between Response Power to Parking User Satisfaction (t count = 2.073> t table = 1.984), Empathy towards Parking User Satisfaction (t count = 8.687> t table = 1.984) and Guarantees for Parking User Satisfaction (t count = 2.713> t table = 1.984. The influence of the three research variables is very strong with the correlation value R = 0.555 and 45.9% influenced by research variables that were not detected in this study. Keywords: Response, Empathy, Guarantee and Customer Satisfaction
| Item Type: | Article |
|---|---|
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 18 Nov 2019 06:42 |
| Last Modified: | 18 Nov 2019 06:42 |
| URI: | http://repository.stimart-amni.ac.id/id/eprint/97 |
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