ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI TIKET ONLINE DAN OFFLINE PADA PENGGUNAAN JASA TRANSPORTASI KERETA API (Studi Kasus : Kereta Api Ciremai Ekspres Kelas Eksekutif di PT. KAI DAOP IV Semarang, Rute Semarang Tawang – Bandung Hall)

NURI, SHINTIA (2019) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI TIKET ONLINE DAN OFFLINE PADA PENGGUNAAN JASA TRANSPORTASI KERETA API (Studi Kasus : Kereta Api Ciremai Ekspres Kelas Eksekutif di PT. KAI DAOP IV Semarang, Rute Semarang Tawang – Bandung Hall). SKRIPSI.

[img] Text
COVER.pdf
Download (281kB)
[img] Text
BAB 1 ..pdf
Download (232kB)
[img] Text
BAB 2 ..pdf
Download (218kB)

Abstract

Buying interest is a mental statement of consumers that reflects the plan to purchase a number of products with a particular brand. Knowledge of buying interest is needed by marketers to find out consumer interest in a product and to predict consumer behavior in the future. This study aims to analyze the influence of independent variables on the dependent variable. With the population of all Executive class Ciremai Ekspres train passengers at PT. KAI DAOP IV Semarang and taken as many as 100 respondents. The sampling technique is Probability Sampling with the type of Simple Random Sampling. Data collection using questionnaires, data analysis techniques used include the validity test, reliability test, classic assumption test, multiple linear regression, and hypothesis testing. From the results of the study there is a relationship between the independent variable with the dependent variable, hypothesis testing using the t test shows that the three independent variables namely ticket price (X1), sales promotion (X2), and access convenience (X3) are proven to be individually positive and significant affect the dependent variable, namely buying interest (Y). With the convenience of access variables (X3) having the highest influence on other variables in influencing buying interest variables (Y). Hypothesis testing uses the F test that all three independent variables simultaneously have a positive and significant effect on buying interest variables (Y). In the coefficient of determination test, the Adjust R Square value is 0.609, which means that 60.9% of the variation in the dependent variable can be explained by the independent variable. While the remaining 39.1% is explained by other causes outside the variables studied. Keywords: Ticket Prices, Sales Promotions. Comfort Access, Buying Interest

Item Type: Article
Subjects: Transportasi
Divisions: Program Studi > S1-Transportasi
Depositing User: AMNI Perpustakaan Semarang
Date Deposited: 18 Nov 2019 06:41
Last Modified: 18 Nov 2019 06:41
URI: http://repository.stimart-amni.ac.id/id/eprint/93

Actions (login required)

View Item View Item