IKMAL, AHDA RAHMAD PRATAMA (2019) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PENUMPANG BUS MALAM PO. PAHALA KENCANA JURUSAN SEMARANG - JAKARTA. SKRIPSI.
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Abstract
Passenger satisfaction is influenced by several factors including service quality, ticket prices, and brand image. Of the three, it has an important influence in analyzing factors that influence the satisfaction of night bus passengers PO. Pahala Kencana Semarang-Jakarta department with satisfactory results. The purpose of this study is to determine whether there is an influence of service quality, ticket prices, and brand image on the satisfaction of night bus passengers PO. Pahala Kencana Semarang-Jakarta department both partially and simultaneously. In this study the population of the study were passengers and prospective passengers of the night bus PO. Pahala Kencana Semarang-Jakarta majoring in sampling systems with 100 respondents (samples). The variables in the study consisted of: Variables independent of service quality (X.1), ticket prices (X.2), and brand image (X.3) and bound variables namely passenger satisfaction (Y). Data collection method used is by questionnaire method. The results of the analysis using SPSS v.22 program statistical tools obtained multiple linear regression equation Y = 1,365+ 0,145.X1 + 0,350.X2 + 0,238.X3 + µ The results of multiple linear equations show that there is a positive and significant influence between service quality on passenger satisfaction (t count 2.252> t table is 1.98472), competency on employee performance (t count 4.955> t table is 1.98472), leadership style on employee performance (t count 3.069> t table is 1.98472), individually and with the coefficient (Adjusted R Square) obtained by 49.8% on passenger satisfaction and 50.2% influenced by variables not detected in this study. Keywords: Service Quality, Ticket Prices, Brand Image and Passenger Satisfaction
| Item Type: | Article |
|---|---|
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 18 Nov 2019 06:41 |
| Last Modified: | 18 Nov 2019 06:41 |
| URI: | http://repository.stimart-amni.ac.id/id/eprint/91 |
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