EXA, AYU TOVANI (2019) ANALISIS FAKTOR - FAKTOR YANG MEMPENGARUHI SYSTEM RESERVATION TICKET ONLINE TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus : Lion Air Rute Semarang-Jakarta ). SKRIPSI.
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Abstract
In an effort to attract more consumers Lion Air airline companies provide electronic services to consumers in terms of ordering tickets. This study examines the effect of ticket prices, system quality, convenience of access, partially on purchasing decisions. The sample technique is used is nonpropability sampling with thi type sampling that is kuota sampling. The methode is used is descriptive analyze and quantitative analyze, data analyzed by using analysis od the regression linier risks with the help of (Software) Statistic Package For Social Science (SSPS). The results of this study showed that the variable system quality, ticket price, comfort access, and service quality simultaneously and partiallyon influence on customer satisfaction of Lion Air.. It can bee seen that the most dominan variable effect on customer satisfaction is ticket price with a coefficient regression of 0,326. And test R2 obtained a yield of 49,7%, wich means that the customer satisfaction at the Lion Air in of implementation of the reservation ticket online influenced by system quality, ticket price, comfort access, and service quality amounted to 49,7%. And other factor affecting customer satisfaction is 50,3%. Keywords : reservation ticket, ticket price, system quality, comfort accesand customer decisions.
| Item Type: | Article |
|---|---|
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 14 Nov 2019 08:34 |
| Last Modified: | 14 Nov 2019 08:34 |
| URI: | http://repository.stimart-amni.ac.id/id/eprint/79 |
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