PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN, FITUR LAYANAN DAN KEPERCAYAAN TERHADAP MINAT MENGGUNAKAN E-MONEY (Studi pada Pengguna Jasa Bus Rapid Transit (BRT) Trans Semarang Koridor Satu)

AKROMUDIN, AKROMUDIN (2019) PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN, FITUR LAYANAN DAN KEPERCAYAAN TERHADAP MINAT MENGGUNAKAN E-MONEY (Studi pada Pengguna Jasa Bus Rapid Transit (BRT) Trans Semarang Koridor Satu). SKRIPSI.

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Abstract

This study analyzes the perceptions of benefits, conversation, service features and trust as independent variables that influence the dependent variable, namely the interest in using e-money. In accordance with Semarang Mayor regulation No. 1 of 2017 Regarding the governance of Trans Semarang UPTD BLU, BRT Trans Semarang as one of the companies engaged in transportation services that provides services for the people of Semarang. The object and sample in this study are the only Trans Semarang BRT transportation service users who use electronic money, while the sample used in this study amounted to 100 respondents with sampling techniques using quota sampling techniques. The analysis used in this study includes the validity test, reliability test, classic assumption test, multiple linear regression analysis, hypothesis testing (partial t test and simultaneous F test), coefficient of determination and managerial implications with the tools of the Statistical Package for Social Science (SPSS) version 22. The results of the multiple linear regression equation show that there is a positive and partially significant effect between the perception of benefits to the interest in using e-money (t count = 2.621> t table = 1.98525), the perception of ease of interest in using e-money ( t arithmetic = 2,039> t table = 1,98525), the service features of interest using e-money (t arithmetic = 4.379> t table = 1.98525), trust in interest using e-money (t arithmetic = 3,528> t table = 1.98525). While the simultaneous test shows that (F count 28.667> F table 2.7), which means that simultaneously or together the independent variables have a positive and significant effect on the dependent variable. Keywords: Benefits, Ease, Features, Trust, E-Money.

Item Type: Article
Subjects: Transportasi
Divisions: Program Studi > S1-Transportasi
Depositing User: AMNI Perpustakaan Semarang
Date Deposited: 14 Nov 2019 08:34
Last Modified: 14 Nov 2019 08:34
URI: http://repository.stimart-amni.ac.id/id/eprint/77

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