MUHAMMAD, FAZA ILHAM SAPUTRA (2026) PENGARUH KUALITAS LAYANAN, KETEPATAN WAKTU KEDATANGAN DAN KENYAMANAN TERHADAP PEMBELIAN TIKET BUS TRANS JATENG KORIDOR VI SEMARANG – GROBOGAN. SKRIPSI.
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Abstract
This study aims to analyze the influence of service quality, arrival punctuality, and comfort on the decision to purchase tickets for the Trans Jateng Bus Corridor VI Semarang–Grobogan. This research employed a quantitative method using a survey approach. Data were collected through questionnaires distributed to 100 users of the Trans Jateng Bus Corridor VI Semarang–Grobogan. The data were analyzed using multiple linear regression with the assistance of SPSS version 27. The regression analysis produced the equation Y = 0.733 + 0.333X1 + 0.203X2 + 0.385X3 + µ. The results of the t-test indicate that service quality, arrival punctuality, and comfort have a positive and significant partial effect on ticket purchase decisions, with significance values of 0.000, 0.026, and 0.001, respectively. The Adjusted R Square value of 0.561 indicates that 56.1% of the variation in ticket purchase decisions can be explained by the three independent variables, while the remaining 43.9% is influenced by other factors outside the scope of this study. Therefore, improving service quality, arrival punctuality, and passenger comfort is essential to increase ticket purchase decisions and encourage the use of the Trans Jateng Bus Corridor VI Semarang–Grobogan. Keywords: Service Quality, Punctuality of Bus Arrivals, Comfort, Ticket Purchase Decision, Trans Jateng.
| Item Type: | Article |
|---|---|
| Additional Information: | 222304070 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 28 Oct 2026 03:29 |
| Last Modified: | 28 Oct 2026 03:29 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/7011 |
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