DZAKWANANDA, BANI WIJAYA (2026) PENGARUH KUALITAS PRODUK, DIGITAL MARKETING, DAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP KINERJA PEMASARAN DALAM KEGIATAN EKSPOR LOGAM TIMAH PADA PT. TIMAH TBK KANTOR PUSAT BANGKA BELITUNG. SKRIPSI.
![[img]](http://repository.unimar-amni.ac.id/style/images/fileicons/text.png) |
Text
SKRIPSI FINAL DZAKWAN LULUS.pdf Restricted to Repository staff only Download (4MB) |
Abstract
Marketing performance in tin export activities is one of the key factors in enhancing a company's competitiveness in the international market. However, in practice, several challenges remain, including maintaining product quality that meets international standards, optimizing the implementation of digital marketing, and improving the effectiveness of Customer Relationship Management (CRM). These issues may affect the company's ability to retain customers, expand market share, and increase export sales. The purpose of this study is to analyze the influence of product quality, digital marketing, and Customer Relationship Management (CRM) on marketing performance in tin export activities at PT. Timah Tbk Head Office, Bangka Belitung. The research method used was a quantitative approach with a survey method through questionnaires distributed to employees of PT. Timah Tbk. The data were analyzed using multiple linear regression analysis with the assistance of SPSS version 25. The results of the analysis show the following regression equation: Y = 4,125 + 0,356 X 1 + 0,421 X 2 + 0,287 X 3 + µ The results of the t-test indicate that the variables of product quality, digital marketing, and Customer Relationship Management (CRM) have a positive and significant partial effect on marketing performance. Furthermore, Customer Relationship Management (CRM) is the most dominant variable influencing marketing performance. Therefore, improving product quality, optimizing digital marketing strategies, and implementing effective Customer Relationship Management (CRM) are essential to enhance marketing performance and strengthen the competitiveness of PT. Timah Tbk in tin export activities. Keywords: product quality, digital marketing, customer relationship management (CRM), marketing performance, tin export.
| Item Type: | Article |
|---|---|
| Additional Information: | 220308006 |
| Subjects: | Perdagangan Internasional |
| Divisions: | Program Studi > S1-Perdagangan Internasional |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 12 Aug 2026 02:28 |
| Last Modified: | 12 Aug 2026 02:28 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6932 |
Actions (login required)
 |
View Item |