PRAPTO, YOGIE AGUNG PRABOWO (2026) ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, KEPERCAYAAN DAN KEMAJUAN TEKNOLOGI TERHADAP MINAT PEMBELIAN TIKET PENGGUNA KERETA API BLORA JAYA DAOP IV SEMARANG. SKRIPSI.
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Abstract
This study aims to analyze the influence of price perception, service quality, trust, and technology advancement on purchase intention toward Blora Jaya Train tickets. The data were collected from 100 respondents through observation, literature review, and questionnaire distribution. The data were analyzed using multiple linear regression with the assistance of SPSS version 30. based on the results of research and multiple linear regression analysis, the equation is : Y = - 2,084 + 0,215 . X 1 + 0,271.X 2 + 0,263.X 3 + 0,334.X 4 + µ The results of the partial significance test (t-test) indicate that perceived price (X₁), service quality (X₂), trust (X₃), and technology advancement (X₄) each have a positive and significant effect on purchase intention (Y). These findings suggest that better price perception, higher service quality, stronger customer trust, and greater technological advancement contribute to an increase in consumers’ intention to purchase Blora Jaya Train tickets. Furthermore, the coefficient of determination (R²) was found to be 0.605. This result indicates that price perception, service quality, trust, and technological advancement collectively explain 60.5% of the variation in purchase intention, while the remaining 39.5% is influenced by other factors not examined in this study Keywords : Perceived Price, Service Quality, Trust, Tecnology Advancement, Purchase Intention.
| Item Type: | Article |
|---|---|
| Additional Information: | 222304077 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 21 Jul 2026 03:25 |
| Last Modified: | 21 Jul 2026 03:25 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6899 |
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