FERY, PRASETYO (2025) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PENUMPANG BUS TRANS JATENG RUTE SEMARANG-KENDAL. SKRIPSI.
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Abstract
Trans Jateng Bus is one of the public transportation modes serving the Semarang–Kendal route, aimed at providing safe, comfortable, and affordable services for the public. However, several passenger complaints have been identified regarding service quality, available facilities, lack of innovation, and perceptions of pricing. This study aims to analyze the influence of Service Quality (X1), Facilities (X2), Innovation (X3), and Price (X4) on Passenger Satisfaction (Y), using a sample of 100 respondents. The sampling technique used is non-probability sampling with a purposive sampling method. Data collection was conducted through questionnaires, and the data analysis technique employed was multiple linear regression analysis, which included validity tests, reliability tests, classical assumption tests, and hypothesis testing. Based on the analysis results, the multiple linear regression equation obtained is as follows: Y = 1.1433 + 0.098X1 + 0.159X2 + 0.159X3 + 0.092X4 + µ The results of hypothesis testing using the t-test show that all independent variables—service quality (X1), facilities (X2), innovation (X3), and price (X4)— have a positive and significant effect on passenger satisfaction when tested individually. This is indicated by the significance values of each variable being less than 0.05. The adjusted R² coefficient of determination is 0.525 (52.5%), which means that 52.5% of the variation in passenger satisfaction can be explained by the four independent variables, while the remaining 47.5% is explained by other factors outside the scope of this study. Thus, the findings of this research indicate that service quality, facilities, innovation, and price positively and significantly influence passenger satisfaction with the Trans Jateng bus service on the Semarang–Kendal route. Keywords: Service Quality, Facilities, Innovation, Price, Passenger Satisfaction
| Item Type: | Article |
|---|---|
| Additional Information: | 181904078 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 09 Dec 2025 02:52 |
| Last Modified: | 09 Dec 2025 02:52 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6817 |
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