AMELIA, KHAIRUNNISA (2025) ANALISIS FAKTOR MANAJEMEN BATIK SOLO TRANS (BST) SEBAGAI PENDUKUNG SEKTOR PARIWISATA DI KOTA SURAKARTA (Studi Pada Koridor I Bandara Adi Soemarmo-Terminal Palur). SKRIPSI.
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Abstract
This study aims to determine the influence of the Independent variables, namely Accessibility, Infrastructure, Promotion, and Price Perception on the Dependent variable, namely User Interest in Batik Solo Trans (BST) Corridor I Adi Soemarmo Airport - Palur Terminal. The objects taken were respondents from Surakarta City who used BST services on the Adi Soemarmo Airport - Palur Terminal route. The sample in this study was 100 respondents, using Non-Probability Sampling with Quota Sampling technique, which is a technique for determining samples from a population that has certain characteristics up to the desired number (quota). The data analysis technique is multiple linear regression and with statistical tools SPSS 25.0. (Software) Statistical Package For Social Science (SPSS). The results of this study with t-test hypothesis testing indicate that the Accessibility variable has a positive and significant effect on User Interest, Infrastructure has a positive and significant effect on User Interest, Promotion has a positive and significant effect on User Interest, and Price Perception has a positive and significant effect on User Interest. The results of multiple linear regression showed that the most dominant variable influencing User Interest in BST was Promotion, with a regression coefficient of 0.485. The Adjusted R-Square test showed a value of 0.561, or 5.61% of the variation in the dependent variable, User Interest, could be explained by the independent variables Accessibility, Infrastructure, and Price Perception. The remaining 43.9% was explained by factors outside the studied variables. The results showed that the independent variables Accessibility (X1), Infrastructure (X2), Promotion (X3), and Price Perception (X4) had a positive and significant effect on the dependent variable, User Interest (Y). Therefore, H0 was rejected and Ha was accepted. Keywords: Accessibility, Infrastructure, Promotion, Price Perception.
| Item Type: | Article |
|---|---|
| Additional Information: | 212204013 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 22 Sep 2025 04:23 |
| Last Modified: | 22 Sep 2025 04:23 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6761 |
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