BAGUS, SETIAWAN (2025) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGIRIMAN BARANG TERHADAP MINAT MENGGUNAKAN TRANSPORTASI LAUT (Studi Di PT. Meratus Line Semarang). SKRIPSI.
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Abstract
This research was conducted to determine the analysis of factors that influence the delivery of goods on the interest in using sea transportation. Data were collected from 87 respondents through the method of observation, literature study, interviews, documentation, and questionnaires. The analysis technique used is multiple linear regression with the help of the SPSS V.27 program. Based on the results of research and multiple linear regression analysis, the resulting equation is: Y = 0,881 + 0,190 X1 + 0,636 X2 + 0,217 X3 + µ Where the results of the regression analysis and t-test show that the variable of shipping speed (X1) has a positive and significant effect on the interest in using sea transportation (Y), the variable of shipping cost (X2) has a positive and significant effect on the interest in using sea transportation (Y), the variable of shipping security (X3) has a positive and significant effect on the interest in using sea transportation (Y). The results of the determination coefficient (R2 = 0.671) which means 67.1%, the coefficient of the variable of shipping speed, shipping cost, and shipping security on the interest in using sea transportation is 67.1%, while the rest (100% -67.1% = 32.9%) is influenced by other variables outside the research. Keywords : Shipping Speed, Shipping Cost, Shipping Security, Interest in Using Sea Transportation.
| Item Type: | Article |
|---|---|
| Additional Information: | 212204020 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 04 Jul 2025 03:42 |
| Last Modified: | 04 Jul 2025 03:42 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6625 |
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