TRIAS, TRI LESTIANI (2025) ANALISIS FAKTOR – FAKTOR YANG MEMENGARUHI EKSPOR PAKAIAN JADI ( Studi Kasus PT Inti Sukses Garmindo Semarang). SKRIPSI.
![[img]](http://repository.unimar-amni.ac.id/style/images/fileicons/text.png) |
Text
Triass_2025.pdf Restricted to Repository staff only Download (2MB) |
Abstract
The purpose of this study is to analyze the influence of production capacity, costs, marketing strategies, production quality on apparel exports. In this study, the objects taken are those involved in the apparel export process of PT Inti Sukses Garmindo. In this study, the population and sample are employees in the customs, quality control, finance, marketing, warehouse and accounting divisions and the export division at PT Inti Sukses Garmindo with a total of 60 employees. The data analysis technique is multiple linear regression technique and with the statistical tool SPSS 26.0 based on the results of the research and data analysis, the regression equation is produced: Y = -3,495+ 0,219.X1 + 0,515.X2 + 0,337.X3 +0,194.X4 + µ The results of the multiple linear regression equation show that there is a positive and significant influence between production capacity on apparel exports (t count of 2.278> t table of 2.00172), costs on apparel exports (t count of 5.534> t table of 2.00172), marketing strategy on apparel exports (t count of 3.549> t table of 2.00172), and marketing strategy on apparel exports (t count of 2.186> t table of 2.00172) the influence of the four research variables is very strong with a determination coefficient value obtained of 58.8% on apparel exports, (100% - 58.8% = 41.2%) influenced by other variables outside this study. Keywords: Production Capacity, Cost, Marketing Strategy, Product Quality, Ready-to-wear Apparel Export.
| Item Type: | Article |
|---|---|
| Additional Information: | 210208013 |
| Subjects: | Perdagangan Internasional |
| Divisions: | Program Studi > S1-Perdagangan Internasional |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 24 Jun 2025 03:24 |
| Last Modified: | 24 Jun 2025 03:24 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6598 |
Actions (login required)
 |
View Item |