INDRI, SRI HERDIANI (2025) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN TRANS JATENG RUTE SEMARANG – BAWEN ( STUDI KASUS KORIDOR 1 ). SKRIPSI.
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Abstract
This study aims to determine the influence of the Independent variables, namely Information Quality, Shelter Facilities, and Punctuality on the Dependent variable, namely Customer Satisfaction on the Trans Jateng Semarang-Bawen Route (Case Study of Corridor 1). The objects taken were respondents from Semarang City who used the Trans Jateng Transportation services on the Semarang-Bawen Route. The sample in this study was 100 respondents, using Non-Probability Sampling sampling with the Incidental Sampling technique, namely a sample determination technique based on anyone who accidentally meets the researcher can be used as a sample, if the person met is considered suitable as a data source. Data collection was carried out using the Observation Method, Literature Study, Interview, Documentation, and Questionnaire using the data analysis technique using multiple linear regression techniques with the help of (Software) Statistic Package For Social Science (SPSS). The results of the study with the t-test hypothesis testing indicate that the Information Quality variable has a positive and significant effect on Customer Satisfaction, Shelter Facilities have a positive and significant effect on Customer Satisfaction, and Punctuality has a positive and significant effect on Customer Satisfaction. The results of multiple linear regression analysis obtained the equation: Y = 0.733 + 0.333X1 + 0.203X2 + 0.385X3 + µ From the regression results, it can be seen that the most dominant variable influencing Customer Satisfaction at Trans Jateng is Punctuality with a regression coefficient of 0.385. With the Adjusted R Square test of 0.561 or 5.61%, the variation in the dependent variable Customer Satisfaction can be explained by the independent variables of Information Quality, Shelter Facilities, and Punctuality. While the remaining 43.9% is explained by other causes outside the variables studied. The results of the study showed that the independent variables of Information Quality (X1), Shelter Facilities (X2), and Punctuality (X3) on the dependent variable Customer Satisfaction (Y). Keywords: Information Quality, Shelter Facilities, Punctuality, Customer Satisfaction
| Item Type: | Article |
|---|---|
| Additional Information: | 212204048 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 10 Jun 2025 03:16 |
| Last Modified: | 10 Jun 2025 03:16 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6565 |
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