KORI, ANDIKA (2025) ANALISIS FAKTOR FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN DALAM MENGGUNAKAN JASA BUS PO.PUTRA REMAJA (RUTE SEMARANG - JAMBI). SKRIPSI.
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NAMA. KORI ANDIKA. NRP.202104099.pdf Restricted to Repository staff only Download (4MB) |
Abstract
The Decision to Use Services is one of the processes of using which refers to something that is consistent, especially those that focus on daily needs that are carried out in a wise manner and can be done quickly to meet the needs and requirements of consumers after going through various stages of introduction, needs, seeking information and evaluating alternatives after use. For that reason, PO. Putra Remaja is committed to continuing to improve the quality of good service aimed at achieving the needs and desires of Putra Remaja bus passengers. However, Customer Loyalty in using services does not always match the targets that have been determined each year. Therefore, it is necessary to measure the decision to use services related to service quality, ease of access to information and price perception. This study was conducted with the aim of determining the effect of service quality, ease of access to information, and price perception partially on customer loyalty in using services at PO. Putra Remaja. The analysis technique in this study uses multiple linear regression analysis using the SPSS Version 25 Application. The regression formulation in this study is as follows: Y = 3.755 + -0.05 .X1 + -0.32 .X2 + 0.756 .X3 + µ From the results of the linear regression equation, it is influential that the Service Quality variable (X1) has (t count -0.122> t table 1.98447), the Ease of Access to Information variable (X2) has (t count -0.396> t table 1.98447), and the Price Perception variable (X3) has (t count 3.772> t table 1.98447) While for the Adjusted R2 value = 0.491. This means that 17.2% of the variation in the dependent variable (Y), namely Customer Loyalty in Using Services, is explained by the independent variables, namely Service Quality, Ease of Access to Information, and Price Perception. The remaining 100% - 17.2% = 82.8%, influenced by other variables outside the study. Keywords: Customer Loyalty in Using Services, Service Quality, Ease of Access to Information,Price Perception.
| Item Type: | Article |
|---|---|
| Additional Information: | 202104099 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 27 Feb 2025 03:24 |
| Last Modified: | 27 Feb 2025 03:24 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6429 |
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