HENDRIK, SUGIHARTO (2024) ANALISIS FAKTOR YANG MEPENGARUHI PENGGUNAAN TRANSPORTASI LAUT PADA PT. DHARMA LAUTAN UTAMA CABANG SAMPIT. SKRIPSI.
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Abstract
Transportation by sea is a commercial shipping business engaged in the provision of sea cargo transportation services where business activities are very broad in their fields and play an important role in advancing domestic and foreign trade including in its efforts to facilitate the flow of goods from production areas to consumer areas. This study aims to determine the effect of price, service quality and promotion on the interest of sea transportation service users. The population in this study was Dharma Lautan Utama Ship Passengers and the sample used in this study was 100 respondents. The sampling technique used is probability sampling type Simple Random sampling, then the data is analyzed using multiple linear regression with the help of (software) Statistical Package For Social Science (SPSS) Version 25. The formulation of regression in this study is as follows: Y = 0.733 + 0.333X1 + 0.203X2 + 0.385X3 + μ From this equation, it is known that the most dominant variable affecting the interest of sea transportation service users is the promotion variable with a regression coefficient of 0.385. The R2 (R Square) test obtained a result of 0.561 or 56.1% which means that the interest of users of sea transportation services (Y) which can be explained by independent variables, namely price variables (X1), service quality (X2) and promotion (X3). While the rest (100%-61.9% = 38.1%) was explained by other variables outside the model that were not described in this study. Keywords: service user interest, price, service quality and promotion
| Item Type: | Article |
|---|---|
| Additional Information: | 210205118 |
| Subjects: | Teknik Transportasi Laut |
| Divisions: | Program Studi > S1-Teknik Transportasi Laut |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 22 Nov 2024 07:43 |
| Last Modified: | 22 Nov 2024 07:43 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6359 |
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