MUH, RISALDI S. BADAR (2024) ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PENGGUNA JASA DALAM MEMILIH MODA ANGKUTAN LAUT KMP. GARDAMARITIM 07 DENGAN TRAYEK TERNATE-SOFIFI. SKRIPSI.
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NAMA. MUH RISALDI S. BADAR NRP.202104125.pdf Restricted to Repository staff only Download (4MB) |
Abstract
This research aims to determine whether or not there is an influence of service standards, accessibility and carrier responsibility on the decisions of service users using KMP ship services. Gaarda Maritim 07. The number of samples in this study was 100 respondents from KPM ship passengers. Garda Maritim 07 using a non-probability sampling technique, namely by taking inside samples. The data analysis used in this research is descriptive analysis and quantitative analysis. Data were analyzed using multiple linear regression analysis with the help of the Statistical Package for Social Science (SPSS) software version 26. The results of research using partial t-test hypothesis testing showed that service standards, accessibility and responsibility for handling have a positive and significant effect on user decisions. service. Based on the research results, it can be seen that the research model of the multiple linear regression equation is Y = 2.133 + 0.338X1 + 0.256X2 + 0.226X3 + µ. From the regression equation, it can be seen that the variable that has the most dominant influence on service users' decisions is the service standard variable with a regression coefficient of 0.338. And the R2 (Adjusted R Square) test obtained a result of 51.2%, which means that the service user's decision is influenced by the variables of service standards, accessibility and transport responsibility, namely 51.2% and other factors that influence the service user's decision by 48. 8% or 0.488. It was concluded that the test results proved that the existence of the independent variable had an effect on the dependent variable, it was assumed that service standards, accessibility and responsibility of the transporter had an effect on service users' decisions. Recommended: 1) It is hoped that the Company PT. Multi Purpose Maritime in order to maintain the service standards provided and the fulfillment of safety equipment needs to be improved. 2) Recommended for PT. Multi Guna Maritim to always increase location affordability in terms of ticket purchases. 3) Suggestions regarding the carrier's responsibilities both in terms of transporting people and goods, the company must provide good responsibility to customers in order to increase their confidence in using the services of this company again. Keywords :Service Standards, Accessibility, Transportation Responsibilities and Service User Decisions
| Item Type: | Article |
|---|---|
| Additional Information: | 202104125 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 22 Nov 2024 07:43 |
| Last Modified: | 22 Nov 2024 07:43 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6357 |
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