RAJA, MUHAMMAD DZAKY SYAH PUTRA (2024) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN TIKET PESAWAT DENGAN MENGGUNAKAN APLIKASI TRAVELOKA DI KOTA SEMARANG. SKRIPSI.
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Abstract
Traveloka.com is an internet company that provides online airline ticket booking services. Traveloka is the fastest, cheapest and most comprehensive search site for plane tickets from various airlines. A purchasing decision is a process that involves a series of steps taken by consumers in selecting and purchasing a product or service from a variety of available options. This research aims to analyze the factors that influence the decision to purchase airline tickets using the Traveloka application in Semarang City. The population in this study were Traveloka application users with a research sample of 100 respondents. The sampling technique used is probability sampling with a sampling type, namely Quota Sampling. The analysis method used is descriptive analysis and quantitative analysis, data is analyzed using multiple linear regression analysis with the help of the Statistical Package For Social Science (SPSS) software. The results of this research indicate that the variables Customer Experience, Consumer Trust, Ticket Prices and Convenience partially influence purchasing decisions. The results of multiple regression analysis obtained the equation Y = -0.985 + 0.314X1 + 0.267X2 + 0.331X3 + 0.153X4+ µ where all the variables studied showed a positive and significant influence on the choice of public bus mode. From the regression equation it can also be seen that the most dominant variable influencing purchasing decisions is the ticket price variable with a regression coefficient of 0.331. And the coefficient of determination value obtained (Adjusted R Square = 0.508) means 50.6%. The coefficient of determination value is 50.8%, while the remainder (100%-50.8%) = 49.2%) is influenced by other variables outside the research or modal regression equation. Keywords: Customer Experience, Consumer Trust, Ticket Prices, Convenience, Purchasing Decisions.
| Item Type: | Article |
|---|---|
| Additional Information: | 202104144 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 19 Nov 2024 04:34 |
| Last Modified: | 19 Nov 2024 04:34 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6349 |
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