YOGA, NANDA KUSUMA (2024) ANALISIS FAKTOR YANG MEMPENGARUHI KEPUASAN PENUMPANG PENGGUNA KERETA API HARINA. SKRIPSI.
![[img]](http://repository.unimar-amni.ac.id/style/images/fileicons/text.png) |
Text
Skripsi Yoga Nanda NRP 202104186.pdf Restricted to Repository staff only Download (2MB) |
Abstract
The purpose of this study is to find out whether or not there is an influence of price perception variables, service quality variables, promotion variables, and facility variables on passenger satisfaction of Harina Api paper paper. The population used in this study is all Harina train passengers during 2023 which amounts to 50,854 populations and the sample used in this study is 100 respondents using Harina trains, using probality sampling, namely by sampling with special characteristics of respondents aged 18 – 50 years and above, male and female who are Harina fire users in Bandung and are statuous using Harina Railway Service. The data analysis used in this study is descriptive analysis and quantitative analysis, the data is analyzed using multiple linear regression analysis with the help of (software) Statistic Package For Social Science (SPSS) version 26. Based on the results of the study, it can be seen that the research model of the multiple linear regression equation is Y = 46.051 + 0.318 X1 + 0.662 X2 + 0.139 X3 + 0.331 X4 + µ From the results of this study, there is a relationship between the independent variable and the bound variable, hypothesis testing using the t-test shows that the four independent variables are the price perception variable of 0.318 (X1), the service quality variable of 0.662 (X2), the promotion variable of 0.139 (X3), and the facility variable of 0.331 (X4) From the regression equation, it can be seen that the most dominant variable affecting passenger satisfaction is the service quality variable with a regression coefficient of 0.662. And the determinant coefficient test (R Square) obtained a result of 0.733 or 73.3% which means that passenger satisfaction is influenced by price perception variables, service quality variables, promotion variables, and facility variables, which is 58.7% and other factors that affect passenger satisfaction was 26.7% or 0.267. Keywords: Price Perception, Service Quality, Promotion, Facilities.And Satisfaction Passenger
| Item Type: | Article |
|---|---|
| Additional Information: | 202104186 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 29 Oct 2024 01:45 |
| Last Modified: | 29 Oct 2024 01:45 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6332 |
Actions (login required)
 |
View Item |