FAJAR, ASHARI (2019) Analisis Faktor Yang Mempengaruhi Minat Konsumen Dalam Menggunakan Jasa Transportasi Kereta Api Argo Muria (Studi Pada PT. Kereta Api Indonesia DAOP IV Semarang). SKRIPSI.
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Abstract
This study aims to determine whether the price of tickets, service, and facilities affects consumer interest in using train transportation service Argo Muria. The population used in this study are all passengers who had used the train Argo Muria. The sample used in this study of 100 respondents and the technique used is the technique of Non-probability sampling with accidental sampling approach (sampling by coincidence). The analytical method used is quantitative analysis is multiple regression analysis include: validity and reliability, classical assumption, hypothesis testing through t test and the coefficient of determination (R2). Based on this analysis, regression equation as follows: Y = 3,036 + 0,248 X1 + 0,287 X2 + 0,279 X3 + µ Where the consumer interest variable (Y), the variable price of tickets (X1), variable service (X2), and variable facilities (X3). Correlation coefficient in this study of 0,730 where the value of the relationship between independent variables and the dependent variable is equal to 737%. Hypothesis testing using t test showed that the three independent variables are the price of tickets (X1), service (X2), and facilities (X3) studied proved to be positively and significantly affect the dependent variable is cosumer interest. In the test the coefficient of determination (R Square) value of Adjusted R Square of 0.518 means that 51.8% of the variation dependent variable consumer interest can be explained by the independent variable price of ticket, service, and facilities. While the remaining 48.2% is explained by other causes beyond the variables studied. Keywords: Price of tickets, Service, facilities, consumer interest.
| Item Type: | Article |
|---|---|
| Additional Information: | 1301.12.040 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 20 Jan 2020 02:17 |
| Last Modified: | 20 Jan 2020 02:17 |
| URI: | http://repository.stimart-amni.ac.id/id/eprint/624 |
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