BONEFASIUS, DAMIANUS WARAT (2024) PENGARUH PROMOSI, CITRA MEREK, KUALITAS SISTEM, DAN KEMUDAHAN PENGGUNAAN, TERHADAP MINAT BELI TIKET PADA APLIKASI PELNI MOBILE. (STUDI KASUS PT. PELNI SEMARANG). SKRIPSI.
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Abstract
This research is motivated by the increasing needs of the community, including in the field of sea transportation. Sea transportation is one of the most popular types of transportation today. PT. Pelni as one of the companies engaged in sea transportation services that will always provide the best and satisfying service. This study aims to determine the effect of promotion, brand image, system quality and ease of use, on the interest in buying tickets on the Pelni mobile application. The sample in this study amounted to 100 respondents with a quota sampling technique. The data analysis used in this study is descriptive analysis and quantitative analysis, data analysis using multiple linear regression analysis with the help of (software) Statistical Package For Social Science (SPSS) version 25. The results of testing with partial t-test hypothesis testing show that promotion, brand image, system quality and ease of use have a positive and significant effect on ticket buying interest on the pelni mobile application. Based on the results of the study, it can be seen that the research model of the multiple linear regression equation is Y= -1.735 + 0.291.X1 + 0.256.X2 +0.247.X3 + 0.335.X4 + . The results of the multiple linear regression equation show that there is a partially positive effect between promotions on buying interest (tcount 3.442 > ttable 1.98498), brand image to buying interest (tcount 2.398 > ttable 1.98498), system quality on buying interest (t count 2.892 > ttable 1.98498), ease of use on buying interest (tcount 4.802 > ttable 1.98498). From the regression test results table, the coefficient of determination (R square) is 0.619. This means that the variables promotion (X1), brand image (X2), system quality (X3) and ease of use (X4) have a contribution of 61.9% in influencing interest in buying tickets (Y). Meanwhile, other factors that influence interest in buying tickets are (100% - 61.9%) = 38.1% Keywords : Promotion, brand image, system quality, ease of use and buying interest
| Item Type: | Article |
|---|---|
| Additional Information: | 202104044 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 03 Sep 2024 07:57 |
| Last Modified: | 03 Sep 2024 07:57 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6218 |
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