YOHANES, NELSON DJADO (2024) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN TIKET TRANSPORTASI LAUT KMP. WICITRA DHARMA RUTE KAYANGAN-POTOTANO DI PELABUHAN KAYANGAN. SKRIPSI.
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Abstract
This study aims to determine the Analysis of Factors Influencing Ticket Purchase Decisions for Sea Transportation Ticket Purchase Decisions for KMP. Wicitra Dharma Kayangan - Pototano Route at Kayangan Port. The population used in this study were all users of the KMP ship service. Wicitra Dharma Kayangan - Pototano Route at Kayangan Port. The sample in this study amounted to 100 respondents and the technique used was the Incidental / Accidental Sampling technique. Respondents' answers to questions regarding the variables studied in this study were then analyzed using SPSS (Statistical Package for Social Science Version 25). The data analysis technique in this study was the multiple linear regression technique. Y = -4.671 + 0.197X1 + 0.286X2 + 0.586X3 + 0.154X4 + µ The results of the multiple linear regression equation show that the service quality regression coefficient is 0.197, the facility regression coefficient is 0.286, the security regression coefficient is 0.586 and the promotion mix coefficient is 0.154 which has a positive effect on purchasing decisions. The results of the service quality coefficient, facilities, security, promotion mix in this study are very strong with a determination coefficient value (Adjusted R square) obtained at 75.2% which influences purchasing decisions, the remaining 24.8% is influenced by research variables that are not detected in this study. and it can be concluded that service quality has a positive and significant effect on purchasing decisions, facilities have a positive and significant effect on purchasing decisions, security has a positive and significant effect on purchasing decisions, promotion mix has a positive and significant effect on purchasing decisions Keywords: Service Quality, Facilities, Security, Promotion Mix and Purchasing Decisions
| Item Type: | Article |
|---|---|
| Additional Information: | 202104188 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 02 Sep 2024 01:31 |
| Last Modified: | 02 Sep 2024 01:31 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6208 |
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