RAFAEL, GAVO ALFARO (2024) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN PADA PENGGUNA JASA EKSPEDISI JNE EXPRESS (Studi Pada Pengguna Jasa Ekspedisi JNE Express Di Universitas Maritim AMNI Semarang). SKRIPSI.
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Abstract
Expeditions in general are activities in the form of traveling to reach a certain location. The purposes can vary, some are for research or exploring an area. Meanwhile, a goods expedition is a company that has the activity of sending goods with medium to small capacity to various regions. This research aims to analyze the factors that influence consumer loyalty to users of JNE Express expedition services. The population in this study were students at AMNI Semarang Maritime University with a research sample of 100 respondents. The sampling technique used is Probability Sampling with the sampling type namely Proportionate Stratified Random Sampling. The analytical method used is descriptive analysis and quantitative analysis, data analysis using multiple linear regression analysis with the help of (Software) Statistical Package For Social Science (SPSS) The results of this research show that the variables Promotion, Brand Image, Timeliness of Delivery, and Delivery Tracking partially influence Consumer Loyalty. The results of multiple linear regression analysis obtained the equation Y = -1.508 + 0.420 X1, + 0.230 X2 + 0.232 X3 + 0.287 From the regression equation it can also be seen that the most dominant variable influencing consumer loyalty is the promotion variable with a regression coefficient of 0.420. And the coefficient of determination value obtained (Adjusted R Squere = 0.531) means 53.1%. The coefficient of determination value is 53.1%, while the remainder (100% - 53.1%= 46.9%) is influenced by other variables that are not examined in this research. Keywords: Promotion, Brand Image, Timeliness of Delivery, Delivery Tracking, Consumer Loyalty
| Item Type: | Article |
|---|---|
| Additional Information: | 202104141 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 26 Aug 2024 04:07 |
| Last Modified: | 26 Aug 2024 04:07 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6185 |
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