FUADA, AL-HAFID (2024) ANALISIS PENGARUH PRESEPSI HARGA, KETEPATAN WAKTU, KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PENUMPANG KERETA API KALIGUNG DI DAOP IV SEMARANG. SKRIPSI.
![[img]](http://repository.unimar-amni.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Restricted to Repository staff only Download (73kB) |
|
Text
BAB I PENDAHULUAN.pdf Restricted to Repository staff only Download (149kB) |
|
Text
BAB II NEW.pdf Restricted to Repository staff only Download (269kB) |
|
Text
BAB III.pdf Restricted to Repository staff only Download (411kB) |
|
Text
BAB IV.pdf Restricted to Repository staff only Download (875kB) |
|
Text
BAB V.pdf Restricted to Repository staff only Download (105kB) |
|
Text
COVER.pdf Restricted to Repository staff only Download (20kB) |
|
Text
DAFTAR ISI.pdf Restricted to Repository staff only Download (114kB) |
|
Text
Pengesahan.pdf Restricted to Repository staff only Download (719kB) |
Abstract
The Kaligung train is an executive and economy plus class passenger train service operated by Kereta Api Indonesia (KAI) connecting Semarang Poncol with Tegal, Brebes and Cirebon Prujukan. The name "Kaligung" is taken from the name of one of the rivers in Central Java, Kaligung, which is in Tegal Regency. This study aims to see the effect of price perception, timeliness, service quality, company image partially on the satisfaction of rail passengers as a mode of transportation. The population in this study were passengers of the Kaligung train in the Operational Area IV Semarang in februariy 2024 as many as 100 respondents The sampling technique is non-probability sampling, the type of sampling is sampling kuota. The analysis technique in this study uses multiple linear regression analysis The regression formulation in this study is as follows: Y=-1,631 +0,273X1+0,266X2 +0,243X3 + 0,339X4 +μ The results of multiple regression research show that there is a between positive influence on price perceptions on passenger satisfaction (t-count 3,198 > t-table 1,98498), timeliness on passenger satisfaction (t-count 2,469 > t-table 1,98498), service quality on passenger satisfaction (t-count 2,872 > t-table 1.98498), corporate image on passenger satisfaction (t-count 4.884 > t-table 1.98498). From the regression equation, it can be seen that the most dominant variable is the corporate image variable with a coefficient of determination (Adjusted R Square 0.613) meaning 61.3% while = the rest (100% - 61.3% = 38.7%) is influenced by other variables. outside the research or outside the regression equation model. Keywords: Price Perception, Punctuality, Service Quality, Corporate Image, Passenger Satisfaction
| Item Type: | Article |
|---|---|
| Additional Information: | 202104083 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 12 Aug 2024 06:56 |
| Last Modified: | 12 Aug 2024 06:57 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6143 |
Actions (login required)
 |
View Item |