ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI PENINGKATAN JUMLAH PENUMPANG DI BANDAR UDARA SULTAN THAHA JAMBI

MUHAMMAD, IRFAN FADILAH (2024) ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI PENINGKATAN JUMLAH PENUMPANG DI BANDAR UDARA SULTAN THAHA JAMBI. SKRIPSI.

Text File Komplit SKRIPSI Muhammad Irfan Fadilah Universitas Maritim AMNI Semarang 2024.pdf Restricted to Repository staff only Download (2MB)

Abstract

This research aims to determine the partial influence of Price Perception (X1), Customer Perception (X2), Promotion (X3) and Service Quality (X4) on increasing the number of passengers at Sultan Thaha Jambi Airport. The population in this study were airplane passengers flying through Jambi's Sultan Thaha Airport. and the sample for this study was 2.193.563 population and 100 respondents. The sampling technique is insidental sampling with the type of sampling, namely simple random sampling. The data analysis used in this research is descriptive analysis and quantitative analysis, the data is analyzed using multiple linear regression analysis with the help of (software) Statistical Package For Social Science (SPSS) Version.25. The results of research using partial t-test hypothesis testing show that Price Perception (X1), Customer Perception (X2), Promotion (X3) and Service Quality (Y) have a positive and significant effect on increasing the number of passengers (Y). Based on the research results, it can be seen that the research model of the multiple linear regression equation is: Y= - 1.735 + 0.291.X1 + 0.256.X2 + 0.247.X3 + 0.335.X4 + µ. From the regression equation it can be seen that the most dominant variable influencing the increase in the number of passengers is the Service Quality (X4) variable with a regression coefficient of 0.335. And the R2 (R Square) test obtained a result of 0.619 or 61.9%, which means that the increase in the number of passengers at Sultan Thaha Jambi Airport was influenced by the variables Price Perception (X1), Customer Perception (X2), Promotion (X3) and Service Quality (X4), namely 61.9% and other factors. which influenced the increase in the number of passengers at Sultan Thaha Jambi Airport by 38.1% or 0.381 Keywords: Price Perception, Customer Perception, Promotion, Service Quality and Increase in Number of Passengers.

Item Type:	Article
Additional Information:	202104130
Subjects:	Transportasi
Divisions:	Program Studi > S1-Transportasi
Depositing User:	AMNI Perpustakaan Semarang
Date Deposited:	06 Aug 2024 06:15
Last Modified:	06 Aug 2024 06:15
URI:	http://repository.unimar-amni.ac.id/id/eprint/6127

Actions (login required)

View Item