AUDREY, UMBU RETANG NGUNDJUWANG (2024) ANALISIS KEPUTUSAN PENUMPANG DALAM MEMILIH KM WILLIS TRAYEK WAINGAPU-WAIKELO (Studi Pada PT Pelni Cabang Waingapu). SKRIPSI.
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Abstract
KM ship. Wilis is one of PT Pelayaran Nasional Indonesia's fleet which serves the Indonesian people for smooth transportation at sea. This ship is a German- made ship in 1991 which is one of the means of transportation that crosses various islands. In one voyage, this ship is capable of carrying passengers with a capacity of 500 passengers to the ship destination KM. The Wilis themselves are Kalabahi Harbor, Kupang Harbor, Ende Harbor, Waingapu Harbor, Waikelo Harbor, Bima Harbor, Labuanbajo Harbor, Makasar Harbor and Batulicin Harbor. This research aims to determine the influence of Service Quality, Company Image, Safety Guarantee, Social Influence on Passenger Decisions in Using KM Ships. Wilis especially at PT. Pelni Waingapu Branch, The population in this study were passengers on the KM Wilis ship owned by PT. Pelni Waingapu Branch and the sample used in this research was 100 respondents. The data collection methods used were observation, interviews, and distributing questionnaires. The sampling technique used was non-probability sampling, purposive sampling type, then the data was analyzed using multiple linear regression with the help of (software) Statistical Package For Social Science (SPSS) Version 26. The regression formulation in this research is as follows : Y = 0,743 + 0,253X1 + 0,298X2 + 0,256X3 + 0,248X4 + µ From this equation it is known that the variable that has the most dominant influence on passenger decisions is the Company Image variable with a regression coefficient of 0.298. The R2 (R Square) test obtained a result of 0.556 or 55.6%, which means that passenger decisions are influenced by the variables Service Quality, Company Image, Safety Guarantee and Social Influence, which is 55.6% and is influenced by other variables that are not explained. in this study, it was 44.4%. Key words : service quality, company image, safety guarantee, social influence, passenger decisions
| Item Type: | Article |
|---|---|
| Additional Information: | 202104039 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 01 Aug 2024 04:45 |
| Last Modified: | 01 Aug 2024 04:45 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6114 |
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