RENATUL, KHASANAH (2024) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PENGGUNA JASA TRANSPORTASI FEEDER BATIK SOLO TRANS DI KOTA SURAKARTA (Rute Terminal Tirtonadi-Pasar Klewer). SKRIPSI.
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Abstract
Service user loyalty is influenced by several factors including rates, service quality, timeliness, innovation. Of the four, it has an influence on service user loyalty with satisfactory results. The aim of this research is to determine whether there is an influence of tariffs, service quality, timeliness, innovation on the loyalty of users of the Solo Trans Batik Feeder transportation service. In this study, the research population was users of Solo Trans Batik Feeder services using a sampling system with a total of JOO respondents (sample). The variables in this research consist of Independent variables Tariff (Xi), Service Quality (X2), Timeliness (X3), Innovation (X4) and the dependent variable, namely Service User Loyalty 01. The research model is multiple linear regression analysis. The results of the analysis using the statistical tools of the SPSS V26 program obtained the multiple linear regression equation Y = -0.225+0.354Xl+O.JOOX2+0.227X3+0.279X4+ µ Shows that, based on empirical facts (results offilling in the questionnaire) and the results of multiple linear regression showing that the Tariff variable (XI) has at count of 7.956 and at table of 1.98525, then HJ is accepted and significant. Service Quality (X2) has a t count of 7.191 and t table is 1.98525, so H2 is accepted and significant, Timeliness (X3) has a t count of 6.638 and t table is 1.98525, so H3 is accepted and significant, Innovation (X4) has at count of 4.239 and t table is 1.98525, so H4 is accepted and significant. Jn the coefficient of determination (R Square) test, the Adjust R Square value is 0.562, meaning that 56.2% of the variation in the dependent variable of the service user loyalty.factor can be explained by the independent variables tariff, service quality, timeliness. innovation. Meanwhile, the remaining 43.8% is explained by other causes outside the variables studied. Keywords: Rates, Service Quality, Timeliness, Innovation, Service User Loyalty.
| Item Type: | Article |
|---|---|
| Additional Information: | 202104146 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 29 Jul 2024 04:57 |
| Last Modified: | 29 Jul 2024 04:57 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6093 |
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