ROUDHOTUL, AMALIA (2024) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENINGKATAN KEPUTUSAN PENUMPANG KERETA API TAWANG JAYA PREMIUM (Studi di Stasiun Besar Semarang Poncol). SKRIPSI.
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Abstract
The train is a mode of land transportation that has advantages over other modes of transportation, in that it can transport large numbers of passengers or goods in a relatively short time. The aim of this research is to determine the effect of increasing the number of passenger decisions on comfort, safety, punctuality and price perceptions of the Tawang Jaya Premium Train. This research uses quantitative research methods using a sample of 100 respondents from passengers on the Tawang Jaya Premium Train at Semarang Poncol Station, Data collection was carried out using observation methods,literature studies, interview, documentation and questionnaires. The data analysis technique is a multiple linear regression technique which is first tested through a questionnaire test (validity and reliability) and classical assumption tests (autocorrelation, heteroscedasticity, multicolliniearity, normality). The results of the analysis using the statistical tools of the SPSS V.26 program obtained a multiple linear regression equation: Y = -3.264 + 0,163X1 + 0,411 X2 + 0,507 X3 + 0,244 X4 + μ From the multiple linear regression equation, it can be seen that the most dominant variable influencing passenger decisions is the punctuality variable with a regression coefficient of 0.507. With the coefficient of determination (Adjust R square), the result obtained were 67.0%, which means that comfort, safety, punctuality and price perception incluence the increase in passenger decisions by 67.0% and other factors that influence passenger decisions are 33.0% Thus the research results show that Comfort, Safety, Punctuality and price perception have a positive and significant effect on passenger decisions. Keywords: Passenger Decisions, Comfort,Safety, Punctuality and price perception.
| Item Type: | Article |
|---|---|
| Additional Information: | 202104155 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 25 Jul 2024 04:25 |
| Last Modified: | 25 Jul 2024 04:25 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6082 |
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