ADRIANUS, OCTA (2024) ANALISIS KEPUTUSAN PENUMPANG DALAM MENGGUNAKAN KAPAL KM. AWU (Studi pada PT. Pelni Cabang Waingapu). SKRIPSI.
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Abstract
KM ship. Awu is one of PT Pelayaran Nasional Indonesia’s fleet which serves the Indonesian people for smooth transportation at sea. This ship is a German-made ship in 1992 with a length of 99.80 meters and a width of 18 meters which is one of the means of transportation that crosses various islands. In one voyage, this ship is capable of carrying 968 pax, goods and passengers with a capacity of 1,000 passengers to the ship destination KM. Awu itself is Kalabahi Harbor, Kupang Harbor, Ende Harbor, Waingapu Harbor, Bima Harbor, Benoa Harbor, Surabaya Harbor and Kumai Harbor. This research aims to determine the influence of Service Quality, Company Image, Safety Guarantee, Social Influence on Passengers’ Decisions to Use KM Ships. Awu especially at PT. Pelni Waingapu Branch, The population in this study were passengers on the KM Awu ship owned by PT. Pelni Waingapu Branch and the sample used in this research was 100 respondents. The data collection methods used were observation, interviews, and distributing questionnaires. The sampling technique used was non-probability sampling, purposive sampling type, then the data was analyzed using multiple linear regression with the help of (software) Statistical Package For Social Science (SPSS) Version 26. The regression formulation in this research is as follows: Y = - 0.743 + 0.253X1 + 0.298X2 + 0.256X3 + 0.248X4 + µ From this equation it is known that the variable that has the most dominant influence on passenger decisions is the Company Image variable with a regression coefficient of 0.298. The R2 (R Square) test obtained a result of 0.574 or 57.4%, which means that passenger decisions are influenced by the variables Quality/Service Quality, Company Image, Safety Guarantee and Social Influence, namely 51.7% and other factors that influence passenger decisions in PT. Pelni Waingapu Branch is 42.6%. Key words: passenger decisions, service quality, company image, safety guarantee, social influence.
| Item Type: | Article |
|---|---|
| Additional Information: | 202104004 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 23 Jul 2024 04:47 |
| Last Modified: | 23 Jul 2024 04:47 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6058 |
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