Brillian, Ahmad Zidan Pramana (2024) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PENUMPANG DALAM MENGGUNAKAN TRANSPORTASI ONLINE (Studi pada Penumpang Go-Ride di Kabupaten Jember). SKRIPSI.
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Abstract
Transportation is one of the important aspects of human life because transportation contributes greatly to life in relation to daily human activities. Passenger interest in using online transportation modes is the level of desire or interest of a person to use a certain mode of transportation or means of travel. This study aims to find out the factors that affect passengers' interest in using online transportation on the Go-Ride service in Jember Regency. The population in this study is Go-Ride passengers with a research sample of 100 respondents. The sampling technique used is non-probability sampling with a type of sampling, namely Quota Sampling. The analysis methods used are descriptive analysis and quantitative analysis, the data is analyzed using multiple linear regression analysis with the help of (Software) Statistic Package For Social Science (SPSS). The results of this study show that the variables of price perception, advertising attractiveness, service quality and punctuality have a partial effect on passenger interest in using online transportation. The results of multiple regression analysis obtained the equation Y= - 1.254 + 0.458.X1 + 0.233.X2 + 0.126.X3 + 0.250.X4 + μ where all the variables studied showed a positive and negative influence on passenger interest. From the regression equation, it can also be seen that the most dominant variable affecting passenger interest in using online transportation is the price perception variable with a regression coefficient of 0.458. And the value of the determination coefficient (Adjusted R Square = 0.525) is obtained which means 52.5%. The value of the determination coefficient was 52.5% while the rest (100% - 52.5% = 47.5%) was influenced by other variables outside the study or the regression equation capital. Keywords: Price perception, advertising attractiveness, service quality and punctuality
| Item Type: | Article |
|---|---|
| Additional Information: | 202104047 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 11 Jul 2024 04:37 |
| Last Modified: | 11 Jul 2024 04:37 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6025 |
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