ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MENGGUNAKAN MODA BRT TRANS SEMARANG (Studi Pada BRT Trans Semarang Koridor IV Rute Terminal Cangkiran-Stasiun Tawang)

HERWIN, ARIANSAH (2024) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MENGGUNAKAN MODA BRT TRANS SEMARANG (Studi Pada BRT Trans Semarang Koridor IV Rute Terminal Cangkiran-Stasiun Tawang). SKRIPSI.

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Abstract

In this study, four variables of perception of fare, route order, facilities, comfort as independent variables were analyzed that affect the dependent variable namely interest in using BRT mode Trans Semarang Corridor IV Route Terminal Cangkiran-Tawang Station. The formulation of the problem, the purpose of the research and the hypothesis in this study is to analyze the positive and individually significant influence between independent variables i.e. perception of fares, route order, facilities, comfort against dependent variables that is interest in using BRT mode Trans Semarang Corridor IV Route Terminal Cangkiran-Tawang Station. In this study, the object taken was a BRT user of Trans Semarang Corridor IV Route Terminal Cangkiran-Tawang Station. Data sources include primary and secondary data. The sample in this study was 100 respondents who were users of BRT Trans Semarang Corridor IV Route Terminal Cangkiran-Tawang Station. His data analysis technique is the multiple linear regression technique and with statistical aids SPSS 25.0, based on the results of research and data analysis a regression equation was generated: Y = -2.323 + 0.337X1 + 0.206X2 + 0.375X3 + 0.288X4 + µ The results of the multiple linear regression equation show that there is a partially positive and significant influence between the perception of rates on the interest of using (count t = 4.014 > t table = 1.98498), route order against interest using (t count = 2.820 > t table =1.98498), facility against interest using (t count = 3.589 > t table = 1.98498), convenience to interest using (t count = 3.208 > t table = 1.98498) while the coefficient of determination gets an Adjusted R square value of 0.792 thus 79.2% of the variation of the dependent variable of interest using can be explained by the variation of the four independent variables namely tariff perception, route order, facilities, convenience. The remainder (100% - 79.2% = 20.8%) was influenced by other variables outside of this study. Keywords: Perception of Fares, Order of Routes, Facilities, Convenience

Item Type: Article
Additional Information: 1920.04.098
Subjects: Transportasi
Divisions: Program Studi > S1-Transportasi
Depositing User: AMNI Perpustakaan Semarang
Date Deposited: 09 Jul 2024 03:25
Last Modified: 09 Jul 2024 03:25
URI: http://repository.unimar-amni.ac.id/id/eprint/6018

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