SAINUR, RAHMAN (2024) ANALISIS FAKTOR KEPERCAYAAN, KUALITASPELAYANAN DAN PENETAPAN HARGA TERHADAP KEPUASAN EKSPORTIR PELANGGAN PADA FREIGHT FORWARDING PT. KUSUMA MITRA KARGO SEMARANG. SKRIPSI.
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Abstract
Customer exporter satisfaction with a consumer behavior response in the form of after-purchase evaluation of an item or service that he feels is compared to consumer expectations. There are many factors that affect customer exporter satisfaction: In relation to consumer trust, the services provided to consumers, all of which greatly affect the occurrence of customer exporter satisfaction. This study was conducted with the aim of analyzing three variables, namely the trust factor, service quality and pricing as independent variables that affect the dependent variable, namely customer exporter satisfaction. In this study, the respondents taken were all customers at PT. Kusuma Mitra Kargo Semarang and the data analysis used in this study is descriptive analysis and quantitative analysis, data analysis using multiple linear regression analysis with the help of SPSS Version 28, based on the results of the analysis with the statistical tool SPSS Version 28, obtained multiple regression model equations research are: Y =3,894 +0,288X1+0,060X2+0,276X3+ µ satisfaction t count = 3.718 > t table = 1.65810, service quality on customer exporter satisfaction t count = 0.682 < t table = 1, 65810, pricing on customer exporter satisfaction t count = 4.196 t table = 1.65810. The influence of the three research variables is very strong as evidenced by testing the coefficient of determination (R2 test) with a value of Adjusted R square = 0.382. Keywords : Trust factor, Service Quality and Pricing and Customer Exporter Satisfaction.
| Item Type: | Article |
|---|---|
| Additional Information: | 202304079 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 05 Jul 2024 02:18 |
| Last Modified: | 05 Jul 2024 02:18 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6000 |
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