ANALISIS PENGARUH FASILITAS, CITRA PERUSAHAAN,PERSEPSI HARGA, DAN KUALITAS PELAYANAN TERHADAP PENINGKATAN JUMLAH PENUMPANG DI BANDAR UDARA INTERNASIONAL JENDERAL AHMAD YANI SEMARANG (Studi Pada Maskapai Citilink Indonesia)

DINY, ZANERI ISTIQOMAH (2024) ANALISIS PENGARUH FASILITAS, CITRA PERUSAHAAN,PERSEPSI HARGA, DAN KUALITAS PELAYANAN TERHADAP PENINGKATAN JUMLAH PENUMPANG DI BANDAR UDARA INTERNASIONAL JENDERAL AHMAD YANI SEMARANG (Studi Pada Maskapai Citilink Indonesia). SKRIPSI.

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Abstract

Citilink Indonesia Airlines at Jenderal Ahmad Yani International Airport Semarang is one of the companies engaged in air transportation services that will always provide the best and most satisfying service. This study aims to analyze the influence of facilities, corporate image, price perception, and service quality on the increase in passengers numbers at Jenderal Ahmad Yani International Airport Semarang, with a case study on Citilink Indonesia. This research uses quantitative methods with a descriptive approach. Data were collected through questionnaires distributed to 100 respondents who were passengers of Citilink Indonesia at Jenderal Ahmad Yani International Airport. Data analysis was performed using multiple linear regression. Y= 0.214 + 0.205.X1 + 0.171.X2 + 0.337.X3 + 0.144.X4 + μ. The results of the study indicate that facilities, corporate image, price perception, and service quality have a positive and significant effect on the increase in passengers numbers. Comfortable and adequate facilities, a good corporate image, ticket prices that match the quality provided, and satisfactory service are the main factors influence passengers' decisions to use Citilink Indonesia’s flight services. This study provides managerial implications for airlines and airport managers to increase competitiveness through improved facilities, positive corporate image, competitive pricing, and enhanced service quality. Keywords: Facilities, Corporate Image, Price Perception, Service Quality, Number Passengers, Citilink Indonesia.

Item Type: Article
Additional Information: 202104060
Subjects: Transportasi
Divisions: Program Studi > S1-Transportasi
Depositing User: AMNI Perpustakaan Semarang
Date Deposited: 24 Jun 2024 07:52
Last Modified: 24 Jun 2024 07:52
URI: http://repository.unimar-amni.ac.id/id/eprint/5956

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