ANALISIS FAKTOR - FAKTOR YANG MEMPENGARUHI MINAT PENGGUNA E-MONEY PADA BUS RAPID TRANSIT TRANS SEMARANG DI KOTA SEMARANG (Studi Kasus Pada Koridor 7 Rute Terboyo – Balaikota)

ALFINANDA, SUKMAYANTI KURYADI (2024) ANALISIS FAKTOR - FAKTOR YANG MEMPENGARUHI MINAT PENGGUNA E-MONEY PADA BUS RAPID TRANSIT TRANS SEMARANG DI KOTA SEMARANG (Studi Kasus Pada Koridor 7 Rute Terboyo – Balaikota). SKRIPSI.

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Abstract

Nowadays, transportation has become an important part of people's lives, this can be seen from the increasing interest of people in using public and private transportation. Currently, transportation has become a basic need for society and has an important role in life in society. The interest of electronic money (e-money) users certainly cannot be separated from the benefits offered by cash payment methods and other non-cash payment instruments. In this research, the objects taken were all Semarang Bus Rapid Trans (BRT) passengers. Data sources include primary and secondary blood. The sample in this study was 100 respondents who were Semarang Bus Rapid Trans (BRT) passengers. The data analysis technique is multiple linear regression techniques and using SPSS 25.0 statistical tools. The research method used is descriptive quantitative research. The results of the multiple linear regression equation show Y = -0.985 + 0.314X1 + 0.267X2 + 0.331X3 + 0.153X4+ µ, From the conclusion of the research results that which means that there is a positive and partially significant influence between Perception of Convenience on the interest of e-money users , trust in the interest of e-money users), perception of security in the interest of e-money users perception of usefulness on the interest of e-money users, Conclusion the research results show that perceived ease of trust, perceived security and perceived usefulness have a significant effect on e-money user interest BRT Trans Semarang. Keywords: perceived ease of trust, perceived security, perceived benefits and interest of e-money users

Item Type: Article
Additional Information: 202104019
Subjects: Transportasi
Divisions: Program Studi > S1-Transportasi
Depositing User: AMNI Perpustakaan Semarang
Date Deposited: 24 Jun 2024 07:52
Last Modified: 24 Jun 2024 07:52
URI: http://repository.unimar-amni.ac.id/id/eprint/5955

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