LISDA, RAHMASARI (2024) DAMPAK PERSONALITY , STORE ENVIRONMENT TERHADAP IMPULSE BUYING BEHAVIOR MELALUI IMPULSE BUYING TENDENCY. Laporan Penelitian.
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Abstract
This research analyzes the influence of impulse buying tendency on impulse buying behaviour in paragon mall semarang. The sample in this study were 200 people taken by using purposive sampling technique. Questionaire was used as a tool in data collection method. Data analysis techniques in this research is Structural Equation Modeling (SEM) with software AMOS 19 is used to analyze this problem. SEM is a multivariate analysis were used to analyze the relationship between variables is complex. The results of analysis showed that personality , store environment has a significant and positive impact impulse buying tendency and impulse buying tendency also has a positive and significant influence on impulse buying behavior paragon mall Semarang. Key Factor : Personality , store environment, impulse buying tendency, impulse buying behavior
| Item Type: | Article |
|---|---|
| Subjects: | Penelitian |
| Divisions: | Program Studi > D3-Ketatalaksanaan Pelayaran Niaga |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 26 Jan 2024 07:37 |
| Last Modified: | 26 Jan 2024 07:37 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/5803 |
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