SATRIO BAGUS, MAHATMA MAHARDIKA (2023) PENGARUH PERSEPSI KEMUDAHAN, PUBLIKASI, DAN KENYAMANAN AKSES TERHADAP MINAT BELI TIKET MENGGUNAKAN APLIKASI MOBILE “KAI ACCESS ” ( STUDI KASUS DI STASIUN PONCOL ). SKRIPSI.
![[img]](http://repository.unimar-amni.ac.id/style/images/fileicons/text.png) |
Text
cover bagus 100.pdf Restricted to Repository staff only Download (505kB) |
|
Text
BAB I II III BAGUS 100.pdf Restricted to Repository staff only Download (672kB) |
|
Text
BAB IV DAN V BAGUS 100.pdf Restricted to Repository staff only Download (660kB) |
Abstract
Purchase intention is a series of processes that start with the consumer knowing the problem, seeking information about a particular product or brand and evaluating the product or brand how well each of these alternatives can solve the problem, which then leads to a series of processes leading to consumer buying interest. Poncol Station is one of the stations located in the Semarang Operational Area IV area or, under the PT Kereta Api Indonesia (Persero) environment. This study aims to determine the effect of perceptions of convenience, publication and convenience of access to the intention to buy tickets using the KAI Access mobile application at Semarang Poncol Station. The population in this study were all passengers who had used the KAI Access mobile application to buy train tickets and the sample used in this study was 100 respondents. The sampling technique used was non-probability sampling of the random sampling type, then the data was analyzed using multiple linear regression with the help of (software) Statistical Package For Social Science (SPSS) Version 25. The formulation of the regression in this study is as follows: Y = -0.111 + 0.332X1 + 0.403X2 + 0.245X3 + μ From this equation, it is known that the most dominant variable influencing interest in buying tickets is the publication variable with a regression coefficient of 0.403. The R2 test (R Square) obtained a result of 0.531% or 53.1%, which means that interest in buying tickets is influenced by the variable perceived ease, publication and convenience of access of 53.1% and other factors that affect interest in buying tickets using the KAI Access mobile application at Semarang Poncol Station, namely 46.9%. Keyword: Intention to Buy Tickets, Perceived Convenience, Publication, Convenience of Access
| Item Type: | Article |
|---|---|
| Additional Information: | 192004255 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 17 Oct 2023 00:40 |
| Last Modified: | 17 Oct 2023 00:40 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/5707 |
Actions (login required)
 |
View Item |