LUTHFATUL, NAILA ZULFA (2023) ANALISIS FAKTOR-FAKTOR KETEPATAN WAKTU, BRAND IMAGE DAN TARIF TERHADAP LOYALITAS PENUMPANG BUS RAPID TRANSIT (BRT) (Studi Kasus Pada Koridor 1 Terminal Mangkang – Penggaron). SKRIPSI.
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Abstract
This research is motivated by the increasing needs of the community in the field of land transportation which is currently popular among users, namely transportation using Bus Rapid Transit (BRT). The manager of BRT Trans Semarang is the Trans Semarang Public Service Agency (BLU) which was previously managed by the Mangkang Terminal UPTD (because the Mangkang Terminal UPTD belongs to the Indonesian Ministry of Transportation). One of the shelters serving passengers is the Mangkang – Penggaron Terminal. This study aims to determine the analysis of timeliness, Brand Image and fares on passenger loyalty. Data collection was carried out using 100 respondents. The sampling technique is nonprobability sampling with the type of sampling, namely incidental sampling. Data analysis used in this research is descriptive analysis. Through observation methods, literature studies, and questionnaires. The analysis technique used is multiple linear regression analysis with the help of the SPSS v. 25 program. Based on the results of research and multiple linear regression analysis, the equation is produced : Y= 0,632 + 0,.214X1 + 0,461X2 + 0,245.X3 + µ Where the results of the regression analysis and t test show that the timeliness variable (X1) has a positive and significant effect on passenger loyalty (Y), brand image variable (X2) has a positive and significant effect on passenger loyalty (Y), fare variable (X3) has a positive and significant to passenger loyalty (Y). the result of the coefficient of determination (R2 = 0,612). Which means 61.2 %, the variable coefficient of punctuality, Brand Image and tariffs on passenger loyalty is 61.2 %, while the rest (100 % - 61,2 % = 38.8%) is influenced by other variables outside the researcher. Keywords : Timeliness, Brand Image, Fare and Passenger Loyalty.
| Item Type: | Article |
|---|---|
| Additional Information: | 161704093 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 10 Oct 2023 01:11 |
| Last Modified: | 10 Oct 2023 01:11 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/5694 |
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