EKO, FITRIYONO (2023) ANALISIS FAKTOR YANG MEMPENGARUHI MINAT MASYARAKAT PADA GRAB DI KABUPATEN KENDAL. SKRIPSI.
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NAMA.EKO FITRIYONO.NRP.192004062.pdf Restricted to Repository staff only Download (2MB) |
Abstract
Public interest is one of the important factors required in today’s modernizing word. Public interest very important because it is hoped that the company will get good results from the mutual relationship that exists in a certain period of time. Public interest is the closenes of useers to a brand that is a brand who are always committed to remaining loyal thst brand. This study aims to determine the partial influence, trust, srervice quality, social influence, and price perception on people interest in using in the current ojol aplication, namely grab, in kendal regency . The population in this study are all customers who meet the criteria, the sampling technique used is a non-probability sampling with type sampling is sampling insidental. The analytical method used is descriptive analysis and quantitative analysis, data were analyzed using multiple linear regression analysis with the help of SPSS V.26 The results of this ressearch show that the variable quality of trust , trust,service quality, social influence, and price perception partially influence public interest, of multiple linear regression analysis obtained the equation Y = -1,735 + 0.291X1 + 0.256X2 + 0.247X3 +0.335X4 + µ. From the multiple linearregression equation, it can be seen that the most dominant variable influencing public interest is the price variable with a regression coefficient of 0.335 and with the Ajusted R Squer test of 0.619 or 61.9% which means that public interest is influenced by trust,service quality, social influence, and price perception 61.9% and other factors that influence public interest besides the factors studied were 38.1%. Keywords:,Trust,Service Qalitu, Social influence, Price Preception
| Item Type: | Article |
|---|---|
| Additional Information: | 192004063 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 05 Oct 2023 01:12 |
| Last Modified: | 05 Oct 2023 01:12 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/5682 |
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