HELMI, ALAM HIBATULLAH (2023) FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PENGGUNA JASA TAKSI ONLINE (Studi Pada Pelanggan Gojek di Semarang. SKRIPSI.
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Abstract
In this study, three research variables were analyzed: service, price perception, and facilities as independent variables that influence the dependent variable, namely service user interest in users of the Gojek online-based taxi service in Semarang. The formulation of the problem, research objective and hypothesis in this study is to analyze the positive and significant influence individually between the independent variables, namely service quality, perception of risk and promotion on the dependent variable, namely the interest of online study taxi service users on Gojek customers in Semarang. In this research, the objects taken were users of the online Gojek based taxi service in Semarang. Data sources include primary and secondary data. The sample in this study was 100 respondents who were users of online Gojek taxi services in Semarang. The data analysis technique is multiple linear regression techniques and uses SPSS 20.0 statistical tools. Based on the results of research and data analysis, the regression equation is obtained: Y = 0.452 + 0.106X1 + 0.336X2 + 0.407X3 + µ The results of the multiple linear regression equation show that there is a positive and partially significant influence between service quality on service user interest (t-count 2.163 > t-table = 1.98447), perception of risk on service user interest (t-count = 5.657 > t-table = 1.98447 ), promotion of service user interest (t count = 4.859 > t-table = 1.98447) while the coefficient of determination gets an R square value of 0.547, thus 54.7% in influencing service user interest, while the remaining 45.3% (100% - 54.7%) is explained by other variables outside the third variable used in this research. Keywords: Service Quality, Perception of Risk, and Promotion of Service User Interests.
| Item Type: | Article |
|---|---|
| Additional Information: | 192004096 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 29 Sep 2023 04:34 |
| Last Modified: | 29 Sep 2023 04:34 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/5664 |
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