ARUM, CAHYANING TYAS (2023) ANALISIS FAKTOR PERSEPSI HARGA, KEPERCAYAAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET KERETA API DI STASIUN SEMARANG TAWANG (Studi Pada Penumpang Kereta Api Matarmaja). SKRIPSI.
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Abstract
ABSTRACT Transportation is an activity to move or transport goods and people from one place to another. One of the means of land transportation used by the community is the train. PT. Kereta Api Indonesia (Persero) is a company engaged in land transportation services. One of the train lines operating at Semarang Tawang Station is the Matarmaja train. The Matarmaja train is a train that carries passengers with the aim of Malang-Jakarta. This study aims to determine the analysis of price perceptions, trust and promotions on purchasing decisions for Matarmaja train tickets in Semarang. The population in this study were the Matarmaja train passengers with a sample of 100 respondents. The sampling technique used is non-probability sampling with the type of sampling that is incidental sampling. The analytical method used is descriptive analysis. The analysis technique used is multiple linear regression with the help of the SPSS v.26 program. The results of this study indicate that the perceived price, trust and promotion variables influence purchasing decisions. The results of multiple linear regression analysis obtained the equation: Y = 0.533 + 0.223X1 + 0.460X2 + 0.245X3 + µ The multiple linear regression equation shows that there is a positive and significant influence between price perceptions on purchasing decisions (tcount 2.580 > ttable 1.98447), trust in purchasing decisions (tcount 4.047 > ttable 1.98447), promotions on purchasing decisions (tcount 2.597 > ttable 1.98447), one by one and together the perception of price, trust, and promotion has a positive and significant effect on purchasing decisions. From the regression equation, it can be seen that the most dominant variable influencing the purchase decision is the trust variable with a regression coefficient of 0.460. With the test of the coefficient of determination (R2) the result is 0.619 or 61.9%, which means that the purchase decision is influenced by the variable perception of price, trust and promotion by 61.9% while the rest (100% -61.9% = 38.1%) influenced by other variables outside the research. Keywords : Trust, Purchasing Decision, Matarmaja Railway, Perceived Price and Promotion.
| Item Type: | Article |
|---|---|
| Additional Information: | 182114010 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 11 Aug 2023 07:36 |
| Last Modified: | 11 Aug 2023 07:36 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/5535 |
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