WAHYU, NUR HIDAYAT (2023) ANALISIS FAKTOR KEPUASAN PENGGUNA TERHADAP APLIKASI KAI ACCESS DALAM MELAKUKAN TRANSAKSI TIKET KERETA API (Studi Pada Pengguna Aplikasi KAI Access). SKRIPSI.
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Abstract
KAI Access is the official application for selling train tickets from PT Kereta Api Indonesia (Persero) which not only provides train ticket sales services, but also has various additional features for the convenience and comfort of KAI customers.. This study aims to analyze the effect of service quality, system quality, user experience and price perception on user satisfaction on the KAI Access application. The sample in this study were 100 respondents who were users of the KAI Access Application through a non-probability sampling technique, namely using quota sampling with special characteristics of respondents aged over 17 years, male sex and student status. This type of research is quantitative research using multiple linear regression data analysis methods with the results Y = -2,260 + 0,279X1 + 0,356X2 + 0,208 X3 + 0,332X4 + µ. From the results of this study there is a relationship between the independent variable and the dependent variable, hypothesis testing using the t test shows that the four independent variables are service quality of 0.279 (X1), system quality of 0.356 (X2), user experience 0.208 (X3) and price perception of 0.332 ( X4) which was studied proved to have a positive and significant effect on the dependent variable of user satisfaction (Y). In the coefficient of determination test (R square) the Adjust R Square value is 0.662, meaning 66.2% of the variation in the dependent variable is user satisfaction. While other factors that affect work accountability (100%-66.2%) = 33.8%. So, the remaining 33.8% are other variables that are not proposed in this study. Keywords : Service Quality, System Quality, User Experience, Price Perception and User Satisfaction
| Item Type: | Article |
|---|---|
| Additional Information: | 212404018 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 11 Aug 2023 07:36 |
| Last Modified: | 11 Aug 2023 07:36 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/5529 |
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