NADILA, KUNI SAADATI (2023) ANALISIS FAKTOR YANG MEMPENGARUHI LOYALITAS PENUMPANG DALAM MENGGUNAKAN JASA BUS (STUDI PADA BUS PO. HARAPAN JAYA TERMINAL GAYATRI RUTE TULUNGAGUNG-JAKARTA). SKRIPSI.
![[img]](http://repository.unimar-amni.ac.id/style/images/fileicons/text.png) |
Text
NADILA KUNI SAADATI .NIM.192004173.pdf Restricted to Repository staff only Download (5MB) |
Abstract
ABSTRACT Passenger loyalty is indeed very important, due to factors that influence the operation of an autobus company amidst the many establishments of other autobuses. In this study five research variables were analyzed Brand Image, Service Quality, Perceived Price, and Promotion as independent variables that affect the dependent variable, namely Passenger Loyalty to PO bus transportation services Harapan Jaya. The formulation of the problem, research objectives and hypotheses in this study were to analyze the positive and significant influence individually between the independent variables Brand Image, Service Quality, Perceived Price, and Promotion on the dependent variable, namely Passenger Loyalty on PO buses. Jaya's Hope. In this study, the object taken was PO bus passengers Harapan Jaya terminal for the Tulungagung-Jakarta route. Data sources include primary and secondary data. The sample in this study were 100 respondents who were PO bus passengers. Harapan Jaya Gayatri terminal for the Tulungagung-Jakarta route. The data analysis technique is a multiple linear regression technique and with SPSS 25.0 statistical tools. Based on the research results and data analysis, the regression equation is produced: Y= - 1,458 + 0.332.X1 + 0.233.X2 + 0.225.X3 + 0.313.X4 + µ Based on SPSS (Statistical Package For Social Science) calculations version 25.0, a linear regression equation is obtained, where the Brand Image variable (X1) in partial testing is obtained by calculating the t count of 3.810 > t table of 1.98525. which means that there is a positive and significant influence between Brand Image (X1) on Passenger Loyalty (Y). The t count between the variables of Service Quality (X2) to Passenger Loyalty (Y) is 2.174 > t table 1.98525. This shows that there is a positive and significant influence partially between the two variables. Price Perceived Variable (X3) with t count of 2.597 > t table 1.98525, which partially has a positive and significant effect on Passenger Loyalty (Y). Promotion variable (X4) with t count value of 4.378 > t table with 1.98525, which partially shows a positive and significant influence on Passenger Loyalty (Y). Keywords : Brand Image, Service Quality, Perceived Price, Promotion, Passangers Loyality
| Item Type: | Article |
|---|---|
| Additional Information: | 192004173 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 11 Aug 2023 07:35 |
| Last Modified: | 11 Aug 2023 07:35 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/5508 |
Actions (login required)
 |
View Item |