FALE, TEKHAN VIJJA JIFFA (2023) ANALISIS FAKTOR KEPUASAAN PENGGUNA JASA KERETA API TERHADAP APLIKASI KAI ACCESS DALAM MELAKUKAN TRANSAKSI TIKET (Studi Pada PT. Kereta Api Indonesia DAOP IV Semarang. SKRIPSI.
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Abstract
ABSTRACT (Dalam Bahasa Inggris) KAI Access is an application made by PT. Kereta Api Indonesia with the aim of making it easier for its users to buy tickets online. This study aims to analyze the effect of service quality, system quality, user experience and price perceptions on user satisfaction in the KAI Access Application. The sample in this study were 100 respondents who were users of the KAI Access application through a non-probability sampling technique, namely using quota sampling with special characteristics of respondents aged over 17 years, male sex and student status. This type of research is quantitative research using multiple linear regression data analysis methods with the results: Y = -2.260 +0.279X1 +0.356X2 + 0.208 X3+0.332X4 + µ. From the results of this study there is a relationship between the independent variable and the dependent variable, testing the hypothesis using the t test shows that the four independent variables are service quality of 0.279 (X1), system quality 0.356 (X2) user experience 0.208 (X3) and price perception 0.332 (X4) ) studied proved to have a positive and significant effect on the dependent variable user satisfaction (Y). In the coefficient of determination test (R square), the Adjust R Square value is 0.662, meaning 66.2% of the variation in the dependent variable is user satisfaction, while other factors that influence work accountability (100% - 66.2%) are 33.8%. So, the remaining 33.8% of other variables that were not proposed in this study. Keywords: Service Quality, System Quality, User Experience, Perceived Price, and User Satisfaction.
| Item Type: | Article |
|---|---|
| Additional Information: | 192004073 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 11 Aug 2023 07:32 |
| Last Modified: | 11 Aug 2023 07:32 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/5472 |
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